GameCo raises $8.25m to bring esports to the casino floor

26 September 2016


GameCo announced an investment totaling $8.25m (£6.35m) last week which will see the company’s first games enter casinos this year. 

Blaine Graboyes, GameCo
Blaine Graboyes, GameCo

The latest funding round was led by Javelin Venture Partners, with Courtside Ventures, QB1 Ventures, New York Angels, Steel Partners also involved. 

GameCo is a company which develops skill based video game gambling machines optimised for use in land based casinos. Company CEO Blaine Graboyes said: “Attracting millennials to the casino floor is the most critical issue facing gaming destinations today and GameCo is delivering the solution casinos need to engage this demographic.

“Our skill-based VGMs are the natural evolution of the slot machine. We have created a truly state-of-the-art experience that speaks directly to the nearly 93 million adult Americans that play video games.”

Whilst some games will be delivered to casinos this year, far more will hit the floors in 2017 and the company has confirmed there’ll be a wide range of genres to cater to all tastes.

You can find out a little more about GameCo below:

Graboyes will speak at the Naruscope Esports and Casinos Conference in Las Vegas on October 25-26. 

It is widely expected that more and more land based casinos in both Vegas, Macao and elsewhere, will begin to seriously look to esports as a way to get a younger demographic through the doors. As such this area of esports gaming will shortly become big business, as the top casinos vie to have the best competitive gaming products and competitions at their place. 

Esports Insider says: Younger people are not going to casinos as much as previous generations. One reason for this is that they simply don’t find them engaging or entertaining enough. Slots are dull. Video games aren’t. If GameCo succeeds in making fun, skill based games to gamble on in a casino environment and if those casinos can create the right atmosphere, both could be onto a major winner.