AerNow enters esports via IDEAS+CARS partnership

AerNow, a global platform for rendering immersive live experiences, has announced its partnership with IDEAS+CARS concurrent with the launch of its esports distribution platform. 

Darren Cox,
Darren Cox, IDEAS+CARS

The AerNow and IDEAS+CARS partnership will utilise the former’s technology to enable esports players and creators to capture, create and publish immersive digital experiences.

Darren Cox, Founder and Chief Maverick Officer of IDEAS+CARS, a company focused on the intersection of motorsports and esports said: “As demand in the market continues to grow, the AerNow platform is ideally suited to aggregate disparate pieces into a homogeneous, next generation entertainment-focused esports experience. AerNow’s services and their platform support our growth strategy and this will be a significant technology partnership.”

AerNow’s Executive Chairman Erik Davis stated: “AerNow’s platform for the frictionless capture, contribution and synchronization of rich media, IoT and data, enables harmonised and immersive global experiences. Customers are able to take advantage of AerNow’s content ingest , video servers, network access points and real-time operating system CLOE to provide frame-by-frame synchronization and customized data visualization. And we have only just begun.”

Providing this turnkey solution as a service enables IDEAS+CARS to focus on its core business: creating innovative, lean-forward experiences that meet the growing demands of sponsors and brands hungry for the engagement of their growing audience.

Darcy Lorincz, CTO at AerNow, commented: “There is a movement to better organise and regulate the esports industry, but these efforts are at an early stage with no authority or standards yet established. Our esports platform is a path toward setting those standards, solving issues related to quality of service and engagement for real-time, on-demand contests while integrating sponsorship and branding to provide monetization capabilities to all stakeholders.”

Both AerNow and Darren Cox have been first-hand witnesses to the impact esports has had on motorsports. Darren Cox was the founder of GT Academy, a global video game contest that pitted gamers against each other to compete to become real-world race drivers. AerNow, partnered with Always Evolving Motorsports, owns the race team supporting driver Bryan Heitkotter, the first American winner of the GT Academy. Bryan has become a respected driver, placing fifth in the 2016 Pirelli World Challenge season series for GT3 class.

Darren Cox has also recently launched the eSPORTS+CARS virtual racing team. These two companies will continue to collaborate to innovate and push the boundaries of esports.

Esports Insider says: We’ve seen racing and esports crossover with link-ups between Formula E and the esports world via events such as the million dollar race Vegas race in January. Now these worlds are colliding further and we look forward to seeing the outcome of this partnership.