Ladbrokes has not closed down its esports markets

14 October 2016


Following on from speculation that Ladbrokes had closed down its esports market, the bookmaker has confirmed to SBC News and Esports Insider that this is not the case. 

Alex Donohue, Ladbrokes
Alex Donohue, Ladbrokes

Ladbrokes detailed that the rumours of this closure, first published on Esports Betting Report, had been a miscommunication between the news source and its customer support services. This mix up was due to the fact that the operator has temporarily closed its esports markets as it works on improving this section of its site before a relaunch. 

The bookmaker stated that its esports market had been temporarily closed in order to carry out improvements to the vertical.

Alex Donohue, PR Manager and Head of Ladbrokes News, cleared up the confusion yesterday: “We have been in the process of upgrading our esports product. At no point have we decided to stop taking these bets, and we will shortly have more markets available to all our customers.”

Esports Insider says: It would have been a strange one for Ladbrokes to shut a much hyped and exciting new sports betting vertical. The case appears to be much the opposite; it has revamped its esports offering (which is now live once more) with a view to attracting even more customers on this end in the future.