UltraPlay unleashes free esports feed ODDS.gg

09 November 2016


Mario Ovcharov, UltraPlay

Esports odds provider UltraPlay has announced the release of ODDS.gg, a free esports feed which’ll be available to sportsbooks looking to capitalise on the surge in regulated esports betting. 

For the past couple of years UltraPlay has been building its product and establishing a set of operator clients. It was revealed this week that it has been shortlisted for the SBC Awards Esports Betting Operator of the Year (for Vitalbet). ODDS.gg is an esports specific data feed product which will allow sportsbooks ‘to have a quality esports offering that is capable of meeting the requirements and needs of the brand new Millennial audience’.
It provides real time esports odds based on a hybrid methodology of machine learning algorithms and human trading interaction. It is a free to use product that will provide every sportsbook with an unprecedented number of games, pre-match and live market odds. ODDS.gg provides a wide selection of competitive games with 21 titles including the likes of Vainglory and World of Tanks alongside the more established titles. It also offers 2500+ prematch events and 1000+ live events per month.

UltraPlay has also stated that the number of offered events and markets will continue to grow as one of the priorities for 2017 is to further expand its ODDS.gg esports offering. Amongst UltraPlay’s current operators are VitalBet, ebettle, Vulkanbet, Beteast and more. 

The company has also showed its dedication to growing esports at a grassroots level with the launch of the Outlaws esports academy to foster teams and players, whilst VitalBet has sponsored a new CSGO Balkan Pro League. 

Mario Ovcharov, CMO of UltraPlay, said: “We have decided to make this step and give free access to everyone in the industry who wishes to explore the trendiest of all sports – esports.

“Establishing ourselves as leaders in providing esports odds for both pre-match and Live among the highest number of competitive games and tournaments, made us share the knowledge and launch a free product that allows anyone to have a taste of it. There is a lot more to be brought to ODDS.gg!”

Esports Insider says: A comprehensive and free odds service will no doubt get the attention of sportsbook operators worldwide as more and more come to realise the potential of esportsbook betting.