DingIt.tv launched back in 2015 and since then has developed as a platform for over 25 million monthly users, thousands of content creators and a hub for brands and advertisers wanting to reach a gaming demographic.
The firm has now announced that major changes are being made behind the scenes with Dingit becoming Level Up Media.
Dingit.tv saw substantial growth in the latter part of 2016 with vast improvements in H2. As reported by the company themselves, monthly sessions rose 63%, time watched saw a 220% increase and revenues were up 177%.
Under Level Up Media, Dingit will remain the flagship platform but there’ll be two new sites in the form of www.TheGamerTV.com and GoGamer.tv. Go Gamer will be targeting a younger audience, whilst The Gamer TV will be focused on console and top tier gaming titles.
The thinking from the company behind these series of decisions is ‘to build its media and technology business, delivering video content distribution and monetization’. Each owned and operated property will focus on a slightly different niche of gaming fans. The aim is that this will allow Level Up Media to reach a wider demographic, offering extensive publisher, content creator and advertiser opportunities.
Chris Gale, CEO of Level Up Media stated: “2017 is going to be a very exciting year for our Company. The new brand and mission will allow us to expand our offering in a way that facilitates long term success for all our contributors, partners and the gaming community as a whole.”
Content partnerships will be the name of the game moving forward. Four have already been signed in the form of Splyce, Efrag, HLTV.org and Penta Sports. These will be given a branded area on one of their three sites with a licence fee deal rather revenue share arrangement in place.
Of these content partnerships, Gale commented: “With a typical revenue share model, the two very different skills of creating and promoting content are forced together in order to find success.
“Through our license fee agreements we are able to help our creators focus on what they do best – generate amazing videos while giving the opportunity to grow their audience by rewarding partners who can promote our content library. By allowing different partners to focus on their own skillset, both are able to thrive.”
Esports Insider says: Exciting times at Dingit headquarters with an incredibly busy and potentially explosive year ahead. We wish our London neighbours the best of luck.