Iced tea and body spray in Rocket League?

The Rocket League Championship Series Season 3 kicks off this Saturday 11th March and this week it has revealed Brisk, Pepsico’s ice tea brand, and Old Spice as sponsors. 

Whilst unknown on UK shores, Brisk drives $1 billion in annual revenue. It has worked in the esports space before by sponsoring OpTic Gaming. 

Evidently Brisk views esports as providing a valuable ROI and is looking to expand its presence in more titles. Rocket League is set to have a strong year of growth with its developer Psyonix announcing an investment of over $2.5m into the competitive scene. 

At the upcoming PAX East and SXSW, both of which are featuring a decent chunk of esports content, there’ll be 2v2 tournaments with $5000 prize pools. With the RLCS season three getting underway this weekend this is a great time for both Brisk and Old Spice to get involved in the space.

Rocket League is easy to understand, it’s simple to play but difficult to master, it’s fast paced, exciting and has short games. It’s a perfect introductory esports title for the masses and thus it makes sense for brands to attach themselves to it. 

Esports Insider says: The third season of the Rocket League Championship Series has Oceania in for the first time and with these two big name partners on board, it looks set to be the grandest in scale.