Esports only bookmaker Unikrn has revealed that it has moved to acquire LEET.
LEET works with casinos primarily in Las Vegas but elsewhere too. The company is focused on helping them to run their own in-house esports tournaments. For example LEET has worked with the Downtown Grand, which became the first casino in Las Vegas to offer esports before the ‘boom’. With this acquisition Unikrn and LEET will ‘continue to work with these casinos while creating new and highly engaging experiences’ for the casino industry.
Kingsley Edwards, Founder and CEO of LEET said of the deal: “Our company has seen growth throughout 2016 with our casino events business and we’re looking forward to an even better 2017 and beyond with Unikrn. It’s clear that casinos are in need of a modern strategy to engage young adults. Unikrn and LEET provide exactly that with our complimentary suite of esports products, community reach, and talented team.”
This move by Unikrn follows the announcement that The Luxor on the Strip will be getting its own permanent esports venue with the transformation of its 30,000 sq ft nightclub space. Elsewhere in the city Millennial Esports, based in Canada but with a venue at the Neonopolis in downtown Vegas, revealed its own acquisition of Stream Hatchet earlier this week.
“Building a presence in Las Vegas is incredibly important to Unikrn. We have been working for two years to build Unikrn, and LEET will help accelerate our business as the world’s best bookmaker for esports,” said Rahul Sood, CEO & Co-Founder of Unikrn. “Carson and Kingsley are fantastic founders, I’ve met them multiple times at almost every event we attend. This deal just made sense, and we’re excited to have their talents along with the entire LEET team as part of Unikrn Vegas.”
In the post detailing the deal, it was stated that ‘more information will be released upon final closing’. We’ll be reaching out to Unikrn for further information so watch this space.
Esports Insider says: We’ve known that Unikrn has had its eye on Vegas for some time but what form any move would make was unclear. The acquisition of LEET, a tried and tested platform built by Kingsley Edwards and the team, shows the level of intention that Unikrn has for Las Vegas. It’s also yet another sizable esports move for the city as a whole.