In esports terms it has been a somewhat quiet week. We’ve not had any multi-million dollar investments from traditional sports but that’s not to say there hasn’t been some great activity in the space. ESL’s partnership with Emirates Airlines grabs the headlines whilst Liquid has welcomed Ballistix as a partner and renewed with Alienware. Interestingly, Warner Bros. announced its esports plans for Injustice 2 before the title was even released.
ESL soaring with Emirates partnership
The partnership between ESL and Emirates Airlines will see esports content at flight passengers fingertips.
The partnership initially runs until June 2018, with every Emirates flight in its network of 150 destinations being kitted out with on-demand esports content on the inflight entertainment systems. Whether it be Dota 2, Starcraft II, League of Legends or Counter-Strike: Global Offensive there’s a plethora of ESL action for spectators to view on flights.
It’s a great move from ESL, now there’s no need to watch tedious TV shows when there’s always esports available.
Read the full article here.
Liquid join up with Ballistix and renew with Alienware
The latest company to partner with esports juggernaut Team Liquid is Ballistix Gaming. Ballistix Gaming creates PC ‘performance memory’ products focused on the needs of high end gaming.
As such, Liquid’s rosters across StarCraft, League, Hearthstone, CS:GO, Dota 2, Heroes of the Storm, Super Smash Bros., Street Fighter, Halo, and Overwatch will all directly benefit from the sponsorship.
Ballistix joins the likes of Monster, HyperX, NeedForSeat, crunchyroll, Alienware, Razer and more as sponsors of the team. Liquid also renewed their six year partnership with Alienware earlier this week so it’s been a good week for the organisation.
Read the full Ballistix article here.
Read the full Alienware article here.
Warner Bros. reveal esports program before Injustice 2 is even released
Warner Bros. have partnered with ESL, Gamelta, GameStop and Playstation 4 to bring a series of tournaments ultimately culminating in the Pro Series Finals.
The Pro Series begins on May 26th at Combo Breaker in Chicago, and will end with the Injustice 2 Pro Series Finals in mid-to-late September. The full schedule can be found here.
There’s details of the Injustice 2- Path to Pro which will be run by ESL for a European audience. The Latin American league is set to be run by Gamelta and for the North American audience they’ve tailored the tournament significantly. The partnership with Gamestop will see a series of local events (following online qualifiers) held in Gamestop shops around the USA. The Latin American league is open to Brazil, Mexico, Argentina, Chile and Peru with each country having a separate portal with details of their tournament.
Read the full article here.