Australian broadcaster Seven has secured a foundation partner in St George Bank for its esports platform ScreenPlay, which will launch on June 29th.
Seven’s ScreenPlay will run gaming content across several digital and social media channels, including a weekly magazine style show on it’s “7 mate channel”. Former Good Game hosts Stephanie Bendixsen and Nich Richardson will cover news, reviews, live streams, game plays, interviews and cosplay for the esports platform.
The partnership is designed to enable the next stage of a long-term strategic rollout for the multichannel platform, said Seven West Media chief revenue officer Kurt Burnette to RapidTVNews “ScreenPlay is already creating an authentic connection direct to the eSport and gaming community in a way never seen before in this country.”
The platform will be available online at screenPLAY.seven, Facebook, YouTube, Twitter, Instagram and Twitch.
“Esports audiences are not your typical linear TV consumers, and brands who want to reach them are utilising incremental budgets to go and find them because they are attractive young adults,” Seven Chief Digital Officer Clive Dickens told AdNews.
“We’re really excited to partner with Seven and support a growing industry that Aussie families enjoy,” says Ross Miller, general manager for retail banking, St George told RapidTVNews. “St George has a long history of supporting community sports and esports is no different. We’re proud to be the first bank in Australia to back esports and help take it to the next level.”
Esports Insider says: There’s more and more television/different content coming out around esports. It’s good to see Seven get a partner for the new venture, and hopefully the content is of good quality and the new platform is well received.