Key figures from across the esports industry will discuss and share insight on the topic of brand ambassadors and building a brand at September’s Betting on Esports conference at Kensington Olympia, London.
The panel will discuss and explore how operators can best capture the somewhat elusive esports demographic which is predominantly comprised of the notoriously difficult to target millennials.
Founder and CEO of Kinguin Viktor Wanli; CEO of EsportsPools (ESP) Scott Burton and Managing Director of Strive Sponsorship Malph Minns will be sharing their experiences within the esports industry and how it can be applied best in the betting world. Ellie Reed, Head of Digital at M&C Saatchi will chair the panel. It brings an eclectic mix of esports, traditional sports and gambling experience and will be sharing a wealth of information as to how best target a somewhat tricky consumer group.
With the esports betting space still arguably in its infancy, and with many consumers still sceptical about gambling companies due to the shady past of skin betting — it’s absolutely vital that companies looking to penetrate the market get it right. The panel will consider how an esports consumer differs from a traditional sports consumer as well as sharing the big “dos and don’ts” when delving into esports.
Wanli commented: “As both a major consumer brand in esports and with our own team (Team Kinguin) since 2015 a panel on brand ambassadors is one I’m looking forward to being a part of.”
“It’s undoubtedly a space with much potential within esports but one that needs to be well considered and executed properly, especially in regards to bookmakers and betting operators. The crowd at the Betting on Esports Conference can look forward to a engaging panel, thought provoking and educational session!”
Minns said: “Two years in and I’m looking forward to continuing my esports education by learning from my fellow esteemed speakers, as the industry continues to change at a remarkable pace. I hope to give a point of view that makes people think differently, having come from a traditional sports and entertainment sponsorship background.”
“Despite the proliferation of betting companies, few have built a brand with a clear identity that creates an emotional connection with their target audience, instead relying on brand exposure and rational price and promotional messaging to engage prospective customers. This tactic is unlikely to work in esports, where the audience requires sponsor brands to add value to their passion, in an authentic and credible way, to build resonance.”
With Betting on Esports proudly boasting six panels across two days at SBC’s Betting on Sports Conference and ample networking opportunity throughout each day and evening, firms and prospective attendees are encouraged to sign up now or risk missing out on the best betting conference esports has witnessed.
Tickets include access to the full Betting on Sports 2017 conference, and are currently available at a fantastic 20% discount until the end of July! – BOOK HERE.
To read more about the event, download the agenda and see the whole list of speakers and attendees, visit the Betting on Esports website HERE.
Disclaimer: Esports Insider is part of SBC Global, the organiser of Betting on Sports 2017.