Adam Savinson is the Head of Esports at Win Technologies Betway Group. As one of the leading lights in bookmakers offering esports markets, we’re delighted he’s joining our ‘Brand Ambassadors – what to do about these in esports?’ panel at Betting on Esports 2017 in September (13-15).
Joining him on that panel is an impressive line-up of experts including Kinguin CEO Viktor Wanli, ESP.Bet and Esportspools CEO Scott Burton, Strive Sponsorship MD Malph Minns.
Esports Insider: Why did you decide to speak at Betting on Esports 2017?
Adam Savinson: Speaking at Betting on Esports was a no brainer!
There are very few conferences in the year where I am able to sit beside other experts in the industry; let alone in front of an audience that truly understands and believes in esports betting. I have no doubt that it will be a fantastic event.
“There is no secret behind Betway’s success in content and marketing, they are just making content that people want to watch, and advertising where the eyeballs are”
ESI: Where do you see the future of regulated esports betting going? Do you ever see the game publishers working with this industry?
Adam: Regulated esports betting definitely has a bright future, and it has been a fantastic experience being involved in its growth. I think that Betway’s ESL One Cologne sponsorship has really been a landmark in acceptance of regulated betting companies getting involved with tournaments at the highest level.
“Three words, Knowledge, Authenticity and Creativity. The esports audience will ignore you if you don’t share their passion”
While I believe that it is extremely important that game publishers get involved with the industry to assist in improving integrity (alongside organisations like ESIC); I don’t think the game publishers need to get more involved. Any advertising restrictions will be surely lifted as the industry moves towards localised leagues in the long term.
ESI: Can you give some insight into your content and marketing strategy at Betway Esports? Clearly it’s been paying off in terms of exposure…
Adam: There is no secret behind Betway’s success in content and marketing, they are just making content that people want to watch, and advertising where the eyeballs are. Getting involved with NiP a year ago has definitely put them into the spotlight; however Betway now get great exposure for their own unique content.
ESI: What three characteristics would you suggest to a bookmaker in terms of social media strategy looking to engage fans of different esports?
Adam: In three words, Knowledge, Authenticity and Creativity. The esports audience will ignore you if you don’t share their passion.
You know n0thing Jon Snow. pic.twitter.com/wUHtazm23e
— betway esports (@betwayesports) August 15, 2017
ESI: What can attendees expect to hear from your involvement in the ‘Brand Ambassadors’ panel? Doubtless there’ll be ample NiP chat…
Adam: I am looking forward to discussing Betway’s ventures into brand ambassadors though both the NiP players as well as multiple other influencers. Betway is leading the way with their use of brand ambassadors, and I look forward to discussing the lessons that have been learned along the way.
Betting on Esports 2017 is taking place at the Olympia in London over September 13-15. It’ll have six esports panels with over 25 speakers and a dedicated esports exhibition zone. It’s a part of #boscon2017 which’ll have over 1,000 delegates in attendance.