UltraPlay discontinues Outlaws investment, welcomes Betonline.ag as new betting client

UltraPlay has been busy in the news this week, ending their investment in Counter-Strike: Global Offensive team Outlaws after prior conflict and also adding North American iGaming operator BetOnline.ag to their esports client list.

The BetOnline.ag deal will see the company utilise the full suite of esports products offered by UltraPlay. Punters will now be able to have a dabble on League of Legends, Counter-Strike: Global Offensive, Dota 2, Hearthstone and Overwatch as well as many other titles. 

UltraPlay’s betting solution for esports offers a wide selection of competitive games, with over 3,000 esports markets a month. Mario Ovcharov, Chief Marketing Officer at UltraPlay said in the release: “BetOnline.ag is offering diversified, dynamic and exciting betting experience which makes the brand one of the players’ most favorite on the market. We are absolutely thrilled to enrich the offerings of BetOnline.ag with our unrivaled esports betting product suite.”

Additionally, following the recent hullabaloo around Counter-Strike team Outlaws and specifically CerQ, the company has announced that it will now be dropping its investment in the team and will release the players into the wilderness of free agency. 

However, the UltraPlay Outlaw Academy will continue to function, and will look for a new squad to take under their arms in their academy. 

“Following our mission to enrich the esports ecosystem in Central and Eastern European region, we have invested a lot in our esports Academy as supporting the CS:GO team Outlaws. We are proud with our achievements and the CS:GO talents we have supported to improve and find their way on the professional CS:GO scene. Now, we look for better opportunities for our esports academy and have plans to further develop our esports brand Outlaws”, said Lachezar Lazarov, Manager of Outlaws.

Esports Insider says: Good news on the Betonline.ag deal as it’s always good to see more operators operate within esports. The CerQ trouble has rumbled on for a little while now, so we’ll be keeping an eye out on who they pick up next.