Live alone or die together? How should bookmakers offer esports?

08 September 2017


Suraj Gosai, Blinkpool

Key decision makers across the esports and gambling industries will discuss and debate the differing methods deployed by bookmakers to effectively target the coveted esports demographic in London next week. The “Live Alone or Die Together?” bookmakers’ panel will be one of six exceptional panels over September 13-14th at Betting on Esports at Olympia, London.

The expert panel will discuss the various approaches taken by different companies at the intersection of esports and gambling, with the virtues and pitfalls of each.

CEO of Unikrn Rahul Sood; Head of Esports at Danske Spil Kasper Nemeth; CMO of Michael Doyle and CEO and Co-Founder of Blinkpool Suraj Gosai will share their experiences from differing perspectives as the wonderful world of esports betting continues its growth. Sanjit Atwal, Co-Founder of Dark Site and Squawka will chair the panel. The panel presents a snapshot of the current state of the esports gambling industry, with a mixture of approaches taken across the industry.

There are very few bookmakers now who don’t include esports in some capacity. There’s the no-fuss integrated sportsbook approach exhibited by many operators, separate portals within a traditional operator setup and we’ve seen the emergence of esports dedicated bookmakers. Industry leaders will discuss the advantages and disadvantages of the aforementioned and shed some light on what they believe is optimal, both now and in the future.

Rahul Sood of Unikrn noted: “There are a ton of things happening in the esports betting space right now.  In addition to the incredible growth, cryptocurrencies are a new area that betting operators should take a look at.  Unikrn is at the cutting edge of both areas and I’d like to share some of my insights in this area.”

Blinkpool’s Suraj Gosai commented: “Esports is divisive within the betting industry, with a number of operators taking very different approaches to the vertical.

“Esports are the first spectator activity (dare I say sport!), drawing in monstrous online audiences, that has been created in the internet age; this is a unique situation for the online betting industry. I’m looking forward to discussing the differences and similarities of the audience, and the opportunities this present to established and new companies within the space.”

With Betting on Esports proudly boasting six panels across two days at SBC’s Betting on Sports Conference, firms and prospective attendees are encouraged to sign up now or risk missing out on the best betting conference esports has witnessed.

There’ll also be a FIFA tournament and networking parties each evening, in addition to the numerous panels over three tracks, for all attendees to enjoy. 

Tickets include access to the full Betting on Sports 2017 conference, with over 1,000 delegates, 190 speakers, 60 exhibitors and more confirmed!BOOK HERE

To read more about the event, download the agenda and see the whole list of speakers and attendees, visit the Betting on Esports website HERE.