Over three days, the guys at Gamers Apparel slowly eked out three announcements just in time for Christmas and Black Friday.
It was announced over three tweets that the UK-based company had become official retailers for three of ESFORCE’s teams. Joining up with the Worcester-based company are Na`Vi, Virtus.pro and SK Gaming.
Notably, this isn’t a manufacturing deal like Gamers Apparel have with the majority of the teams who work with them. This instead is a retailing deal, similar to the one the teams currently have with ESL for their store. The agreement sees a wider range of choices for esports fans to get their favourite team’s merch.
Previously, fans in the UK have had to use the German-based ESL Shop to buy team apparel, or go via the teams themselves. Usually adding expensive shipping costs to send such products abroad, the opportunity to secure a foothold in the UK market was one ESFORCE evidently couldn’t pass up.
Alongside these announcements, Gamers Apparel are also doing a ‘Black Friday’ sale on their website, including potential prizes. Full information on this deal can be found through this tweet. Between three new teams and deals, it’s a perfect time to get that new jersey you’ve been eying up.
Esports Insider says: Big news for Gamers Apparel, securing a deal that sees them become the UK retailers for three large esports teams. With the company, launched in 2013, going from strength-to-strength as of late, what else could be on the horizon for them?