SOUR PATCH KIDS and T-Mobile become latest sponsors of the Overwatch League

26 January 2018


The Overwatch League has added T-Mobile and SOUR PATCH KIDS to a growing list of sponsors. The companies join the likes of Toyota, OMEN by HP and Intel as partners of the inaugural season.

T-Mobile has signed a multi-year agreement to be the “official wireless provider” of the Overwatch League in the United States. The sponsorship will see the brand become exclusive title sponsor of the Overwatch League Regular Season MVP and Finals MVP. The deal will see T-Mobile provide content for its customers throughout the season. The release states there will be “exclusive perks”, an insider’s look at the top MVP candidates and more. Previously T-Mobile was a sponsor of the Overwatch World Cup. 

“The same way T-Mobile re-wrote the rules of wireless, the Overwatch League is doing for esports, so this partnership is a natural fit for us,” said Meredith Starkey, VP of Events and Sponsorships at T-Mobile. “We’re excited to bring the Un-carrier customer-first experience to esports fans by giving them a voice in voting to select the T-Mobile MVP award winners throughout the season.”

SOUR PATCH KIDS will bring fans content that will air on the livestream. On-site, fans will see digital board messaging, branded thundersticks and free sweets at select matches. 

“The SOUR PATCH KIDS brand is always connecting with our fans where they live and play, which is why we’ve been a part of gaming since 2011,” said Katie Williams, Senior Director of Marketing, North America Confections. “Our sponsorship with the Overwatch League gives us an immersive opportunity to support this exciting evolution in esports and highlight gameplay moments for spectators in the arena and those streaming from home.”

“We couldn’t be happier to add iconic consumer brands like T-Mobile and SOUR PATCH KIDS candy to our growing roster of Overwatch League partners,” said Pete Vlastelica, President and CEO of Blizzard Entertainment’s MLG division. “The exclusive experiences, content, and access that both brands have committed to providing will make the Overwatch League fan and viewer experience that much more rewarding for our global audience.”

Esports Insider says: More big sponsorship news from the Overwatch League. Two very different sponsors with very different propositions – but they’re big names nonetheless.