Betway has further invested into esports, sponsoring multiple ESL tournaments in 2018.
The bookmaker has partnered with the esports giant for ESL One, Season 7 and 8 of the CS:GO Pro League, and this month’s IEM Katowice.
Betway made some serious ground in esports last year, forging a partnership with ESL for Season 6 of the CS:GO Pro League and ESL One Cologne, as well as extending its partnership with Ninjas in Pyjamas (NiP).
Adam Savinson, Head of Esports, Betway said the following regarding the partnership: “We’re really excited to be sponsoring some of the biggest events on the esports calendar. We’ve already enjoyed an incredible amount of success over the past 12 months, becoming the first betting partner of CS:GO Pro League and ESL One Cologne, and we can’t wait to build on this further.”
“Following on from the success of our previous sponsorships, we will also be on the ground creating our iconic CS:GO content,” Savinson continued. Earlier this year, Betway brought West Ham United and NiP together to compete in the Betway Esports Challenge, which saw professional footballers face off in the first person shooter.
Bernhard Mogk, Global Senior Vice President Sales & Business Development, ESL also discussed this venture. “With the expansion across further ESL assets, we are building on our successful partnership with Betway. We are glad to have found such a strong and reliable partner and together we are looking forward to an exciting year full of esports action.”
As well as sponsoring a selection of esports’ biggest events, Betway has a dedicated site for betting on teams competing in CS:GO, Dota 2, League of Legends and more. The bookmaker has created some great content in recent times too, such as the NiP and West Ham videos, in which Javier Hernandez and Michail Antionio, two top Premier League players, buddy up with GeT_RiGhT and f0rest.
Esports Insider says: Betway continues to prove that it wants to be thoroughly involved with esports, which is great for both those who enjoy a bet. The bookmaker has made some enjoyable content with NiP, and we hope that doesn’t stop any time soon.