Redeye joins esports betting platform Luckbox as advisor and ambassador

20 February 2018


World renowned esports broadcaster Paul ‘Redeye’ Chaloner has signed a noteworthy deal with a new betting platform.

Luckbox CEO Lars Lien and Paul ‘Redeye’ Chaloner

The respected host, presenter and commentator will work with esports betting startup Luckbox as an advisor and brand ambassador.

Luckbox, which is due to launch later this year, is looking to become a leader in esports only betting, and it’ll retain a focus on ‘being fully licensed and community driven’. Redeye’s role will be to share some of his esports wisdom on how to enter the market and appeal to fans.

This partnership is Redeye’s first with a betting company and, significantly, the deal is exclusive – Luckbox is the only company in the sector he will work with, making it quite a coup for the new platform. 

Redeye said of his new role: “Luckbox is a really exciting project and I’m delighted to be involved from this early stage. The team they have assembled is highly experienced and they are committed to creating a legitimate, and respected platform.

“As esports grows in popularity, it needs professional and credible players to enter the industry to create the best possible experience for fans. I’m looking forward to sharing my thoughts and helping shape how Luckbox progresses from this point forward.”

Luckbox will allow players to bet on titles including League of Legends, Dota 2 and CS:GO ‘in a safe and legal environment’.

There is a comprehensive team involved with Luckbox including the likes of David Sargeant who has ample gambling industry experience. Other key members of the team also boast experience from the likes of PokerStars, Google, Gosu Gamers and Sony Online Entertainment. The company is also heavily involved in the brave new world of cryptocurrency, and has its own token known as LUCK. In terms of licensing, Luckbox informed Esports Insider that they are currently in the application process for an Isle of Man gambling licence. 

Luckbox CEO Lars Lien said: “We are thrilled to have Paul on board. He is hugely respected in esports and, therefore, is the perfect fit for us.

“We want esports fans to know us as a trustworthy place to engage with their favourite games and working with Paul will help us convey that message.

“Also, we are looking forward to his input into the project, not least the product. No one knows esports like Paul and his contributions to the direction of our business will be invaluable.”

Esports Insider says: To date we’ve seen precious few big name ambassadors involved with esports betting brands with only Thorin partnering with ESP in June last year. This is commonplace with sports personalities, and there’s no reason it should be any different in esports. Best of luck to both Paul and Luckbox, and we look forward to trying the platform out ourselves.