Vision Venture Partners – a private equity firm put together by Amit Raizada, Rick Fox (the owner of Echo Fox), and Stratton Sclavos – has announced the hiring of Mike Mossholder in the role of Chief Business Officer.
Mossholder is the former Executive Vice President of Global Marketing Partnerships at the UFC and will use his experience in sports marketing and sales in an attempt to boost revenue and brand recognition for Vision Venture Partners through strategic partnerships. During his tenure at the UFC, Mossholder helped to facilitate the ten biggest deals in the company’s history and helped to grow its revenue.
Raizada, Partner of VVP discussed Mossholder’s appointment: “With more than 20 years of experience in the sports and business world, Mike has an impressive history of expanding global franchises with innovative brand marketing. We are ecstatic to bring him onboard at VVP and look forward to utilizing his wealth of knowledge as we look to forge new opportunities for business expansion across VVP’s ever-growing portfolio – including Echo Fox, Twin Galaxies, Vision Entertainment, and more.”
Mossholder discussed his new role in a statement: “After working with some of the biggest brand partners in my previous role with the UFC, I recognized that the next great opportunity to make an impact in a nascent sport is the burgeoning esports industry. I’m eager to continue building upon the infrastructure already established at VVP with the ultimate goal to drive unprecedented growth for the company.”
Vision Venture Partners counts Vision Esports, Twin Galaxies, Echo Fox, HD Films, and Vision Entertainment as members of its portfolio.
Esports Insider says: Bringing an executive over from sports into esports is nearly always beneficial for the industry, especially when they’ve proven their worth tenfold to a rapidly-growing sport such as MMA.