Ubisoft has announced that Lenovo Legion will be the official PC and monitor sponsor for Rainbow Six: Siege esports. This year-long partnership will extend the duration of the Pro League, from spring 2018 through spring 2019 across North America, EMEA, Asia Pacific and Latin America.
The announcement states that the partnership will include: “co-branding and promotion as well as giveaway contests and unique in-game Lenovo Legion charm that can be unlocked through an in-game challenge.” This sponsorship comes in an addition to the deal Ubisoft announced in February to make HyperX the official headset sponsor for Rainbow Six: Siege esports.
Senior Vice President and General Manager of Lenovo’s Consumer PCs and Smart Devices Jeff Meredith said: “Forming partnerships is an important part of Lenovo’s gaming strategy. With Ubisoft, we share a deep commitment to supporting the professional esports community and gaming fanbase. Combining Lenovo’s consumer technology expertise with Ubisoft’s competitive and immersive content was a natural fit to offer gaming enthusiasts a best-in-class gaming and viewing experience.”
Ubisoft EMEA Senior Vice President of Sales and Marketing Geoffroy Sardin adds: “The signing of this key partnership with Lenovo Legion is a clear signal that the Tom Clancy’s Rainbow Six Pro League is reaching maturity, now attracting major partners while continuously growing. We cannot wait to unfold the extent of this partnership during our key events throughout the year, for instance at the Six Major Paris this August.”
Lenovo and Ubisoft will have the first chance to showcase its partnership at the Season Seven Finals this weekend in Atlantic City, New Jersey. The finals will include two teams from Asia-Pacific, Europe, Latin America and North America to decide the best Rainbow Six: Siege team in the world and shell out a prize pool of $275,000.
Esports Insider says: While Rainbow Six: Siege isn’t one of the top esports in the world, but it does have a dedicated community supporting it which makes this sponsorship announcement even sweeter. It’s obviously reached heights far enough to become appealing to major companies, like Lenovo.