NETGEAR expands Gen.G sponsorship to include all teams

NETGEAR has announced it will expand the sponsorship of its Nighthawk Pro Gaming brand with Gen.G (formerly KSV eSports) further to include teams across the organisation.

Since the beginning of the Overwatch LeagueNETGEAR has been a full sponsor of Gen.G’s Korean team, Seoul Dynasty. Now, the sponsorship will add players from Gen.G’s teams in Clash Royale, League of Legends, PlayerUnknown’s Battlegrounds, and Heroes of the Storm. The announcement states the company will provide all teams with networking hardware and software promoted by its Nighthawk Pro Gaming brand.


NETGEAR also holds sponsorship’s with Ninjas in Pyjamas, Avant Garde, and NRG which own fellow Overwatch League team, San Francisco Shock.

Heidi Cormack, Senior Vice Presiden of Global Marketing for NETGEAR commented: “NETGEAR is thrilled to continue our partnership with Gen.G and to now include the entire roster of premier teams. This is the ideal alliance for Nighthawk Pro Gaming to align with the community that will benefit most from the high-performance hardware and game-specific software which enhance the online game-play experience. Gen.G’s passion and dedication to building a successful global esports organisation make them an ideal partner to engage the gaming community.”

Kevin Chou, CEO and Co-Founder of Gen.G,  stated: “Gen.G teams and players are among the most competitive, talented and professional in the esports industry. Expanding our sponsorship with NETGEAR opens all kinds of new opportunities for our organization. We plan to utilize its high-performance gear to set the Gold Standard for premier esports competition, entertainment and fan engagement.”

Esports Insider says: After the success of Gen.G’s Seoul Dynasty in the Overwatch League it’s great to see that this company has faith in the organisation enough to expand its sponsorship. Gen.G’s other teams are top level and definitely deserve such a distinguished sponsorship.