SickOdds, an esports betting company, has partnered with a customer acquisition company that deals specifically in the gaming industry, Seven Star Digital.
The deal with see Seven Star Digital provide SickOdds with funding to aid with expansion, and it will provide its expertise in commercial and marketing to help the website grow in the ever-growing world of esports betting.
Luke Eales, Founder & CEO at Seven Star Digital stated: “By combining our expertise in developing fast-growing, user-centric comparison sites with the SickOdds founding team’s knowledge and passion for esports – as well as their active engagement in the bustling esports community – we plan to forge a position as a leading portal for esports betting worldwide.
PASPA’s recent repeal in the US creates the possibility of regulated esports betting in this potentially lucrative market. Our immediate focus, however, is on expansion in the UK and Europe, where we see a range of exciting growth opportunities.”
The recent development – as mentioned by Eales – in sports betting in the US could have great results for esports. In mid-May, the Supreme Court finally came to a decision regarding the Murphy vs. NCAA case; eradicating the law that prohibited sports betting in the United States and deeming PASPA unconstitutional. This means states, at their own discretion, can legalise sports betting – and this may just involve betting on esports, too.
Tom Wade, Co-Founder of SickOdds added: “Both myself and Nick Pateman, with whom I started the site, are extremely excited to work with Seven Star Digital. Our deep understanding of esports and what resonates with its fans give us an edge over more general sports betting sites. Our platform will provide the first esports betting aggregation of its kind, and we can’t wait to accelerate the development of its features with Seven Star Digital.”
SickOdds’ current offering includes Counter-Strike: Global Offensive, Dota 2, League of Legends, Overwatch, Hearthstone, Clash Royale, Rocket League, and plenty of other titles.
Esports Insider says: SickOdds is just one of a growing number of websites that offers esports betting, but in partnership with Seven Star Digital, it will be hoping to emerge as a frontrunner in the industry. We’re interested to see how the two companies decide to differentiate their offering from the competition.