Splyce, an American esports organisation that competes in numerous titles, has announced that it has entered a partnership with sportswear and footwear retailer Foot Locker.
The announcement itself suggests that this deal will focus on the organisation’s European League of Legends Championship Series (EU LCS) team. Not a lot of information regarding the deal has been revealed as of yet, but the tweet posted by Splyce suggests the deal is with the European arm of Foot Locker.
Splyce is excited to announce a partnership with @FootLockerEU, who will support our #EULCS roster in both lifestyle and performance as they pursue the Summer Split championship. #Approved
??@KasingLoL ?? @OdoamneLoL
?? @Xerxelol ?? @KobbeLoL ?? @Nisqylol pic.twitter.com/ymah6HI0ZQ— MAD Lions LoL English (@MADLions_LoLEN) June 4, 2018
This partnership will see Foot Locker support Splyce “in both lifestyle and performance” ahead of the team’s foray into the Summer Split of the soon-to-be-franchised league. Another esports organisation recently went one step further than Splyce in terms of partnering with a footwear company: in April, Immortals announced a collaboration with K-Swiss.
Splyce adds Foot Locker to its existing roster of partners, which includes CLTX Gaming, Turtle Wax, Mountain Dew, CORSAIR, Turtle Beach, Scuf Gaming, and streaming platform Twitch. In April, the organisation received a major investment from The Ledger Group, who invested $1.5m (£1.07m). As part of its shift to focusing more and more on esports, The Ledger Group rebranded as OverActive Media Group as it looks to build, acquire, and invest in more esports franchises.
Esports Insider says: Splyce competes in plenty of esports titles – such as Call of Duty, Rocket League, and until recently, CS:GO – but there’s no doubt that its flagship team is its League of Legends roster. Placing third in the latest season of the EU LCS, it will look to place a little better in the summer with help from Foot Locker.