Tim Masters, an esports writer and editor, has joined the ranks of esports betting startup Luckbox as its Head of Esports Content. Formerly occupying roles such as Editor-in-Chief at GosuGamers and Assistant Editor at EsportsHeaven, Masters has also written for the likes of Ginx TV and VPEsports.
This isn’t Masters’ first time working Luckbox, having worked for the company on a “consultancy basis for the past few months”, helping it to shape its news output. The responsibilities of his new, permanent role include producing much of the writing and editing that comes from the site.
Tim Masters, Head of Esports Content at Luckbox discussed his new role: “I’m officially Luckbox’s resident editor and writer, so my role involves words of all kinds, but mainly focussing on reporting on esports, both the games and the industry. To be honest, it’s why I got into journalism and esports, because I naturally love to know what is going on, to speculate and to listen to my own voice, and that makes it something of a dream job.”
Luckbox was founded by Lars Lien and Mike Stevens, two former colleagues at PokerStars. It’s described as an “esports betting and casino platform, offering players a safe and sociable environment to engage with their favourite games.
In May, the UK’s first professional gamer Sujoy Roy joined Luckbox as its Director of Esports, working towards strengthening Luckbox’s connections in the industry and “fostering grassroots communities.”
Esports Insider says: Tim Masters has ample experience writing and editing content that’s esports-specific, so his new role of Luckbox seems well-suited. We look forward to seeing where the platform’s content goes under his direction.