Fairfax Events & Entertainment has entered a partnership with Australian esports organisation, Chiefs Esports Club.
Fairfax Events & Entertainment is partnered with ESL Australia and TEG Live to deliver the Melbourne Esports Open over September 1st-2nd.
Martin Jolly, Managing Director of Fairfax Events & Entertainment discussed the partnership in a statement: “Esports has captured the world over the past few years and the growth both locally and globally has been significant. It is an area we have watched from afar and the timing is right for us to announce the second of our strategic alliances in this space.
“The Chiefs are a quality organisation and we are excited to bring our expertise in commercial growth alongside their market leading elite and professional players to create a positive, successful and supportive team environment. The Chiefs fans should know that Fairfax Events & Entertainment is excited to be part of your family and we look forward to sharing your passion for this great organisation and its players”.
Chiefs Esports Club will be competing at the Oceanic Pro League Grand Finals, which is one of a number of competitions that are part of the Melbourne Esports Open. The OPL Grand Finals will be hosted at the Rod Laver Arena alongside the Overwatch Contenders Australia Season 2 finals.
Frank Li, Founder and CEO of Chiefs Esports Club added: “I know esports has massive potential, and the players and staff at the Chiefs have achieved great things over the past 4 years. We have been looking at a strategic alliance for some time to work together and achieve new heights and the team at Fairfax Events & Entertainment have been a perfect fit with their understanding, adaptability and willingness to learn and embrace the industry. We are confident they can help us to grow, not only The Chiefs but esports as a whole in Australia. We are looking forward to the Melbourne Esports Open this weekend and hope to continue our success in the OPL and beyond!”
Chiefs Esports Club is sponsored by Logitech G, AORUS, NVIDIA, Red Bull, and Mwave Australia. Earlier this week, the organisation announced Boost Mobile as a supporting partner. It currently competes in League of Legends, Counter-Strike: Global Offensive, Rocket League, PlayerUnknown’s Battlegrounds, Fortnite, and Street Fighter V.
Esports Insider says: Fairfax Events & Entertainment now has a lot of involvement in the Melbourne Esports Open, especially when you consider one of its partners will be fighting to become the champion of the region. It’s always nice to see increased investment and dedication in the industry coming from non-endemic parties.