PSG.LGD – the Dota 2 team that represents both PSG eSports and LGD Gaming – has a new sponsorship from Douyu.
Douyu, a Chinese streaming platform, will have its logo placed on PSG.LGD’s jersey as part of this one-year deal.
We are proud to announce our partnership with one of the leading Chinese streaming platform Douyu !
— PSG eSports (@PSGeSports) August 13, 2018
Fabien Allègre, Director of Merchandising and Diversification at Paris Saint-Germain discussed the partnership in a statement: “We are very happy to welcome Douyu into the PSG eSports Dota2 team. We hope to be able to utilize our knowledge and respective experiences in the video game world to win new titles, with the upcoming tournament ‘The International 8’ in Vancouver in our sights, for which we have been particularly well prepared since the beginning of our Dota2 adventure.”
This partnership was formed while PSG.LGD was on its Asian tour, which makes sense considering this move will expose the team to the Asian market even further. It was only April when LGD Gaming, a Chinese esports organisation, partnered with PSG Esports.
A representative for Douyu added: “It is with great pride that we join the PSG.LGD family of which we have followed the many great performances since the team’s launch four months ago. The team has great potential and has, up until now, been present at the very top by winning the Epicenter XL and the MDL Changsha, two important tournaments last May. We will do our best to lead the team towards new heights and make it shine most notably on Chinese territory, where we enjoy a large network.”
Just last week, PSG.LGD announced a new jersey sponsor in the form of energy drinks brand Monster Energy. It’s another one-year deal that has come at the perfect time for the brand, considering The International has almost arrived and it’s sure to have healthy viewership numbers.
Esports Insider says: Sponsoring a team ahead of The International – which has over $24 million (£18.8 million) in prize money to distribute – seems like the best time to do so in the Dota 2 circuit. PSG.LGD are an incredibly popular team with a realistic chance of going far in the tournament, so all eyes will be on them. This, of course, is a good sign for a brand that wants exposure.