Rainbow Six Siege developer, Ubisoft has announced it will be supporting pro teams with in-game items such as weapon camos and charms (in-game key-rings).
Upon the release of Grim Sky, the game’s latest large update will bring the in-game items which will be available to purchase. Ubisoft has also announced it will be actively supporting 10 organisations in its ‘Pilot Program’, meaning the following organisations: SK Gaming, Immortals, Mouse Sports, Team Liquid, Fnatic, Team Vitality, Ninjas in Pyjamas, Rouge, Evil Geniuses and FaZe will get their own branded in-game items in which they will earn a 30% revenue share of.
Alexandre Remy, Brand Director at Ubisoft said: “It was time for us to send a very strong signal and say hey, we can bring maturity and stability to a scene, one of the biggest aspects is bringing revenues so that it helps organisations staff themselves and sign better contracts for their players. When you have a short-term contract, then it is unstable and if we can help that organisation actually create that stable ecosystem for themselves and their players then that is a definite plus.”
This allows benefits for organisations as costs to keep high-level rosters continue to rise and the in-game items allow another revenue stream to support the costs. With this being a pilot program this may open opportunities to Ubisoft supporting other brands or content creators as it did with Macie Jay gaming and various others.
We’ve seen this happen in the past with other esport titles such as Halo, Call of Duty and League of legends but Rainbow Six Siege seems a lot more genuine with this announcement with its dedication to the organisations included in the pilot program. However, one difference is that the in-game camos will not be universal to all weapons and instead dedicated to one weapon specific to one operator.
Alexandre Remy, Brand Director at Ubisoft had this to say about the future or R6 esports: “We have a very clear vision of reaching 100 operators, with 42 now that puts us looking at minimum year 2025. We are going to keep on growing the game, keep on doing what we do and keep on building the esport. No sequel planned for the next ten years, this is something we can to establish 100% in the long term. “
Esports Insider says: R6 have followed the trend of implementing in-game camos and charms for those organisations involved in their esport and they have proved to be very focused on supporting those organisations. With this opening up another revenue stream for organisations, R6 esports will become very attractive to other brands looking to get involved. After attending the Paris Major this weekend and witnessing the passion of the fanbase, we can see a bright future for R6 esports.