North American esports organisation OpTic Gaming has partnered with Singapore-based social engagement platform JET8 to launch a social media app, OpTic Snap.
The app has been designed to enable the organisation’s fans to share pictures and videos of their favourite moments “across major social media platforms, and even rewards them for doing so.”
Joshua Thomson, Foundation Director of JET8 discussed the app in a statement: “Esports fans are passionate about their favorite teams, and spend a huge amount of time creating and sharing social media content. JET8 allows OpTic Snap to reward their fans for this support and turn them into paid micro-influencers, building a powerful community where both the brand and its fans share in value.”
OpTic Snap rewards users through JET8’s social currency, gifting them with discount vouchers for OpTic Gaming’s merchandise through an in-app store. Users can earn by posting in OpTic Snap and for cross-posting onto other social media platforms.
Romain Bigeard, General Manager of OpTic Gaming gave his thoughts on the product: “This isn’t just an opportunity for us to give back to the fans that have loyally supported the organization for years. It’s a way for us to help them get even better connected with each other as well, forging tighter bonds and an even more vibrant fan culture.”
OpTic Snap is currently available to download from the Google Play Store for Android devices. An iOS version of the app is said to be coming in the following weeks. OpTic Gaming has been busy as of late, expanding into markets such as India, Mexico, Southeast Asia, and Brazil.
Jesal Parekh, International Development Manager of OpTic Gaming also commented: “A company like JET8 will be pivotal for us to develop fan engagement throughout the eastern hemisphere. Our hope is that OpTic Snap will be a key platform for our now-global community to engage with each other. This is just the first of many initiatives to better serve our fans in the region.”
Esports Insider says: Sending users to a whole new social media app to connect with other fans sounds a tad hopeful (see: unlikely) considering there are so many social platforms as it is. Nonetheless, the organisation has been making some good moves as of late and the concept of receiving discounts for using the app may just work.