Spanish retailer Pull&Bear launched a new clothing line in collaboration with Spanish esports organisation Movistar Riders.
Owned by Group Inditex, Pull&Bear is a brand for young people with a strong presence in Europe and Latin America. Now, Pull&Bear is venturing into esports thanks to one of a kind collaboration with Movistar Riders.
The team is one of the prominent names in the Superliga Orange organised by the LVP with squads competing in League of Legends, Clash Royale, Counter-Strike: Global Offensive, and Call of Duty. The organisation also competes in FIFA, Hearthstone, and Tom Clancy’s Rainbow Six Siege.
The new clothing line includes t-shirts, sweatpants, and sweatshirts featuring the logo of the team. The prices go from 12,99 € (£11,44) to 25,99 € (£22,88), all the pieces are available on Pull&Bear Spanish site.
Movistar Riders and Pull&Bear introduced the new clothing line with a video that features CS: GO player Christian “LoweL” García, CoD captain Alejandro “Puni” Navarro Fajardo, and League of Legends players Jørgen “Hatrixx” Elgåen, Finn “Finn” Wiestål and Johan “Klaj” Olsson. The video shows the players on their daily routine and some fans wearing the new merchandise.
Esports Insider says: Pull&Bear is a popular brand among young people in Spain. This new partnership is taking the Movistar Riders brand to a new market. The question remains if Pull&Bear is putting the merch on their stores in Latin America or if they plan to partner up with some of the outstanding teams on other regions.