RFRSH announces sale of Heroic

Esports media production company RFRSH Entertainment sell off the Heroic brand to Seranades Global Inc., the organisation has announced.

The Heroic brand and roster continues but it will no longer be under RFRSH’s control. The company is keeping the promise made in 2017 and is scaling down, this time by selling one of its teams to Seranades Global Inc.

Erik Askered has been appointed as Executive Director for the new Heroic brand. Askered is well versed in esports, he is currently a partner at CUBE the Sweden-based marketing agency that early this year opened an esports division.

Regarding the deal, Askered said: “We see great opportunity in acquiring Heroic. The team has a tremendous potential, which we look forward to develop towards the goal of becoming the number one CS:GO-team in the world.”

Erik Askered, Executive Director at Heroic

The deal was not a rushed decision, according to a statement issued by RFRSH, the company has been working on it for some time. Different investors showed interest in Heroic but in the end, Seranades Global Inc. was the best match. The company has control over the players’ contracts, licenses, and all rights.

RFRSH is now in compliance with the WESA rules, a regulation that prohibits ownership over multiple esports organisations competing in the Pro League. RFRSH continues as owner of Astralis after its other team, GODSENT, was disbanded early this year. Astralis is having one of its best years to date; the organisation recently won “Esports Team of the Year” at the 2018 Esports Awards and the title at IEM Chicago. The company is also focusing on the BLAST Pro Series events.

As for Heroic, the team will now be looking toward the upcoming Toyota Bangkok Masters starting on November 20th, as they bid for a strong start under their new ownership. 

Esports Insider says: This deal doesn’t come as a surprise. The WESA rules forbids companies from owning multiple organisations competing in the same league. From now on, RFRSH will focus its efforts on Astralis, one of the best esports teams of the year and current number one in the world ranking. 

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