Australian esports organisation Tainted Minds has entered a partnership with gourmet fast food chain Ribs & Burgers.
The Australian food chain is the first non-endemic partner acquired by Tainted Minds.
Nick Bobir, CEO of Tainted Minds spoke about the partnership: “We are extremely humbled to announce our partnership with Ribs & Burgers as they enter the esports and gaming market. After sitting down with the team it was amazing to see the vision they shared and ideas around how they could support us as a brand and the wider community. Part of our initiative will look to support communities from both Fortnite and Call of Duty Blackout.. so start practicing!”
In the announcement it was revealed that activations and initiatives will come from the partnership, but nothing has been revealed as of writing. Tainted Minds is also partnered with Turtle Beach, Lenovo, ZOWIE, SCUF Gaming, and ZQRacing.
Adam Issa, Marketing Manager for Ribs & Burgers discussed the company’s entrance into esports: “We are extremely excited to announce our partnership with Tainted Minds. It’s an exciting time for us at Ribs & Burgers to be one of the first Australian hospitality groups to collaborate in the ever growing realm of esports. The team at Tainted Minds have showcased the evolution and substantial following of esports in both Australia and around the globe. There is no better pairing than burgers and games in our eyes and we look forward to collaborating and feeding the gaming community.”
Tainted Minds currently fields teams in Call of Duty, Counter-Strike: Global Offensive, PUBG, Rocket League, Fortnite, and Overwatch. It also has a collection of content creators that are active on YouTube and Twitch.
Esports Insider says: More and more non-endemic sponsors and partners are heading into esports, and they’re coming in all shapes and sizes. This is incredibly encouraging to see, especially when you consider that the industry isn’t thriving in Australia as much as it is in North America and Asia – at the moment, at least. This is a tasty little announcement!