Unibet signs a global partnership with the leading esports organisation Astralis. The two-year partnership will see Unibet as the ‘Official Betting Partner’, working closely with the Astralis team to further increase the interest around esports.
Kindred Group has signed an agreement securing the Group’s Unibet brand as ‘Official Betting Partner’ of the major esports organisation Astralis’ Counter-Strike: Global Offensive team. The partnership covers two years and will give Unibet access to global image rights and exclusive content about Astralis, CS:GO and esports in general.
Rhodri Darch, Chief Commercial Officer at Kindred Group, had this to say: “Esports has grown into a billion-dollar business with a fanbase across all corners of the world. Astralis is the star of the CS:GO world. We are very excited to join forces with the world’s number one team. Astralis is an esports powerhouse that has just been awarded “Esports Team of the Year”. It’s our ambition that the partnership will help Astralis become even more competitive and raise interest in the exciting world of esports.”
Jakob Lund Kristensen, Co-Founder of RFRSH, the organization behind Astralis, added: “We are extremely proud to welcome Unibet as the title sponsor of Astralis in a deal that will secure Astralis’ stability and growth for years. By entering a long-term deal that will be clearly visible across all Unibet markets, we cement both Unibet and Astralis as major stakeholders in the global esports environment for the years to come.”
Esports Insider says: More renowned betting brands are targeting esports sponsorship. In the past, Unibet has invited well-known streamers to their poker tournaments. Now they have followed in the footsteps of brands like Betway and 1xBet. While betting can be a touchy subject for some esports fans, these types of partnerships are increasingly commonplace and will support both teams and leagues in gaining the valuable sponsorship they need to grow.