Gen.G esports extends partnership with Nighthawk Pro Gaming

Gen.G esports has announced the renewal of its partnership with NETGEAR‘s gaming brand, Nighthawk Pro Gaming.

As a result, NETGEAR will provide Nighthawk Pro Gaming routers and switches for the organisation’s headquarters in Seoul – as well as the planned headquarters in Los Angeles.

Gen.G esports Nighthawk Pro Gaming

In addition, NETGEAR is the official gaming network equipment sponsor of Seoul Dynasty, the Overwatch League franchise owned and operated by Gen.G esports. It will also retain its spot on team’s jersey.

Arnold Hur, Chief Growth Officer for Gen.G esports discussed the extension: “With NETGEAR and Nighthawk Pro Gaming, our players will have access to high-performance technology and equipment that will provide them with the best gaming experience when training and competing. We are thrilled to have NETGEAR as a partner in our mission to deliver professionalism and organized structure to the world of gaming.”

Gen.G and NETGEAR will also work together on activations surrounding streamers that represent the organisation, as well as its female Fortnite team.

Heid Cormack, Senior Vice President of Global Marketing for NETGEAR added: “We are delighted to further our very successful partnership with Gen.G to showcase how Nighthawk Pro Gaming products are purpose-built to address the unique challenges of the online gaming environment. Over the course of the past year, Gen.G has been a valued partner helping to deliver on our mission of improving the experience of online gameplay by providing players with that competitive edge, which can only come with the proper network infrastructure.

“As a passionate advocate for gaming, NETGEAR has the aspiration to grow esports globally fostering world-wide communities that are connected by their love of competition and the games they play. We have partnered with Gen.G as the pioneer in the esports space to reach this aim and establish the category as a recognized organized team sport.”

Earlier this week, it was reported that former Major League Baseball executive Chris Park was set to become the new CEO of Gen.G Esports. If it comes into fruition, the former SVP of Growth Strategy and International at MLB would take over from Kevin Chou, Co-founder of the organisation.

Esports Insider says: The renewal of the partnership proves it was fruitful enough for both parties in the first place – which is, obviously, a good sign. With jersey sponsorships, content creation, and activations all planned for the upcoming months, this seems like a worthwhile collaboration.

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