Esports Entertainment Group, Inc appoints key executives and opens new global headquarters in Malta

Esports Entertainment Group, Inc has recently announced the hiring of two key executives, an appointment to its Board of Directors, and an opening of new global headquarters in Malta. 

Valetta, the Maltese capital Credit: Robert Wilson, 123rf

It comes in a busy time for the company, which recently hired a new CFO and obtained $2.2 million in funding. The new headquarters, situated in Malta, were chosen due to the country’s strategic location within the European Union, with access to a well educated, multi-lingual workforce, especially in the gambling sector – where vie.gg, the company’s esports betting exchange sits. 

It is no coincidence that the launch of the Malta office coincides with two key executive hires for the company, in Adrien J. Lefèvre, as Chief Risk & Compliance Officer, and Jenny Pace, as Head of Payments. In addition, Alan Alden has been appointed to the Board of Directors. 

Lefèvre has served as a Compliance Officer, including Regulatory Compliance Officer and Money Laundering Reporting Officer in the gaming industry since 2015, and joins from The Multi Group Ltd. He will be responsible for creating an integrated risk framework, assessing and quantifying risk & risk limits, and developing plans to mitigate risk and manage license applications in any regulated jurisdictions. The appointment comes as Esports Entertainment Group looks to rapidly expand into new geographic regions which often come with regulatory challenges. 

Pace has specialised in payments processing for almost 25 years, and joins from her recent position as Country Manager and Director of Western Union Business Solutions in Malta – where she maintained full leadership and operational control. Her responsibilities will include managing relationships with banks, credit card companies, payment processors, as well as making sure vie.gg provides its players with the best available payment options. 

Grant Johnson, CEO of Esports Entertainment Group, stated, “The opening of our Malta office and the addition of our newest executives is a new milestone for Esports Entertainment Group. Malta is a full EU member nation that provides greater resources and the infrastructure necessary to continue our growth.  The addition of Jenny and Adrien significantly strengthens our regulatory and operational expertise.”

In addition, General Secretary of the Malta Remote Gaming Council, Alan Alden, has been appointed to the company’s Board of Directors. He stated “I am very pleased to have been offered this opportunity by Esports Entertainment Group, as they are an ambitious company with vision, a solid strategy and an exciting and unique product offering. I look forward to working with the team and hope I am able to assist them in achieving their objectives.”

Grant Johnson, CEO of Esports Entertainment Group stated, “Alan’s experience in finance, Gambling and regulatory matters make him uniquely qualified as a board member for our company. We are excited to have him join our Board, as he will be a major asset in our future plans.”

Esports Insider says: With the funding obtained recently, it’s evident that Esports Entertainment aren’t wasting time. Malta is the home of many an iGaming company and has a wealth of experience on the regulatory side, which we all know is integral in creating a solid esports betting product. The hires & new HQ can only stand Esports Entertainment in good stead moving forward.