G2 Esports introduces former NFL and Red Bull heads to management team

One of Germany’s leading organisations, G2 Esports has welcomed Commercial Director, Lindsey Eckhouse and Partnership Executive, Sabrina Raith to the senior management team. The two new recruits join from their senior roles at the National Football League (“NFL”) and Red Bull respectively.

Through the aforementioned appointments, G2 will hope to secure new strategic partnerships as well as expand on current relationships.

Credit: G2

Lindsey Eckhouse, who will begin life as Commercial Director of G2 Esports, has spent over 6 years managing and leading international commercial partnerships for the NFL  as Director of Partnerships and International Commercial and Marketing Manager.

Eckhouse commented: “While working in the traditional sports market in the past few years, one couldn’t help but notice the major impact and growth that esports is having. I’m very excited to be able to bring my understanding of brand partnerships to this fast-rising industry and to G2 Esports. I’ve been so impressed with the vision and success of the organisation, both from a business standpoint and a competitive one, that it was a clear choice to join the company.”

G2 Esports’ second recruit, Sabrina Ratih, has 12 years of experience in partnerships, marketing, sports, and account management across a variety of industries. Prior to her dedication for the industry, she spent over five years working in various partnerships positions at Red Bull.

Sabrina stated: “When you are passionate about partnerships, there’s no way around esports. It’s the fastest growing global sport and the definition of fast-paced. Besides the competitive success, I love G2’s focus on entertainment.”

Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports has also commented on the new recruitment: “It is vital to the future of G2 and to esports that we continue to bring in the best talent from other industries to grow the business of esports…I am thrilled to have them joining us as not only the best in their fields but also to have more strong female voices on the management team. There is so much we will be able to accomplish with their skills, knowledge and drive to create the best partnerships for everyone.”  

Esports Insider says: It’s great to see more females entering the esports industry, especially at executive level. With the two ladies significant experience working with some of the world’s biggest brands, we look forward to seeing what’s surely set to be a very bright future for G2 Esports.