KAYDEE and MMmedia announces Cinema Loves Esports

Berlin-based agency KAYDEE and merchandise specialist MMmedia have announced Cinema Loves Esports, a platform which brings esports viewing to German cinemas. 

Starting July 7th, 30 cinemas will broadcast the final day of ESL One Cologne, with the Rainbow Six: Siege Major then following in August. 

Martin Molgedey, CEO at MMmedia, said “I am part of the movie industry for decades and good entertainment is an essential part of my life. Esports is very new to me, but after visiting IEM Katowice, it was absolutely clear that esports and entertainment belong together.

“With our expertise and the know-how of our valued partners KAYDEE, zweiB and GoFilex, we created a brand-new concept which combines the best of all worlds and therefore lifts esports entertainment to a new level. We are really looking forward to working with our partners, exciting matches and this whole new way of entertainment in esports.”

During broadcasts, a live connection to a Berlin-based studio will take place in between games. Studio guests will include esports personalities, influencers and professional athletes. In selected cinemas, influencers and popular German teams will be part of the on-site action. They will watch the games with the visitors and pump up the crowd as part of the CLE Challenge, which includes a prize pool of €3,500. 

SEE ALSO: Techniker Krankenkasse named as health partner for ESL championship

The technical implementation will be executed by three companies: zweiB GmbH, GoFilex and TaKeTV. While zweiB is known for its superb work during Filmmesse Cologne, Filmwoche München and Berlinale, TaKeTV is a veteran in esports broadcasting with HomeStory Cup, DreamHack Leipzig and other major events in its portfolio. 

“I love and live esports, and I am also a huge movie enthusiast. It has always been my dream to bring the big esports events to the big screens and with Martin and MMmedia we have a partner who is thinking no less visionary,” said Andreas Schaetzke, CEO at KAYDEE and second initiator of CLE. 

“Of course, I am also more than delighted to welcome zweiB, GoFilex and TaKeTV to the project, who will ensure high-quality broadcasts!”

Esports Insider says: This is such a cool idea! Cinemas provide fans with the ability to experience all the action and thrills of a live event. Cinema Loves Esports sounds like they have a bunch of exciting activities happening, meaning there will be no dull time during those game breaks. 

ESI London 2019 - Find out more