H4X signs Tarik, Fly and Mike LaBelle as ambassadors

19 September 2019


Gaming apparel brand H4X announced its new esports athlete ambassadors at its very first summit.

It has signed Counter-Strike: Global Offensive player Tarik “Tarik” Celik, FIFA player Mike LaBelle, and Dota 2 player Tal “Fly” Aizik. Call of Duty player Ian “Crimsix” Porter has also re-signed as an ambassador of the brand.

H4X New Athletes
Photo credit: H4X

Tarik will have his own H4X collection in autumn and Crimsix’s new collection is set to be released later in September. The brand aims to bring together elements from both performance and street wear to produce clothing that fans can wear anywhere.

Cole Gurman, CEO of H4X discussed the signings in a release: “We are proud to introduce our new roster of esports athletes. Their unique insights will help inform our product line with our eye for constant innovation. Our goal is to inspire gamers everywhere with our product vision, encompassing the gamers cultural interests as a core component of our DNA. With our new athlete roster, we are writing the next chapter of our brand story.”

These signings, as well as its new product line were revealed, were revealed at a summit in Montreal, Quebec in Canada. At the summit was the H4X L4B, a facility that allows players and teams to train ahead of events.

H4X announced that its clothing was to be stocked in 49 Macy’s stores across the United States in March this year.

Esports Insider says: These signings make a lot of sense for H4X, with each player having a significant audience and ample influence in their respective titles. The manner in which the news was rolled out was definitely different, helping to fulfill the brand’s mission of bringing in a lot of eyes on the announcement.

Follow ESI on Instagram