Asian gambling company LeTou has entered a partnership with Fnatic that’ll see it support the organisation’s Dota 2 roster.
The company will be the main sponsor of the team, which will compete in MDL Chengdu Major on November 16-24th.
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Paul Fox, CEO of LeTou discussed the partnership in a release: “LeTou are passionate about our players and partnering with Fnatic gives us the perfect opportunity to engage with their growing esports market. Fnatic are known to be the best in the business and we are very excited to work with them to support their Dota 2 team and we will be creating memorable content to bring their community and ours together.”
LeTou will have the in-game naming rights for the team, create exclusive content, and launch competitions as part of the deal. In 2018, it signed a partnership with Italian Serie A football team Inter Milan.
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Glen Calvert, COO of Fnatic added: “Both LeTou and Fnatic have had great success in our respective fields, so it is fitting that we are now working together to continue that success. We are confident that we can give our fans fantastic experiences and boost the team’s profile through LeTou’s strong diverse international market share.”
Fnatic extended its partnership with esports betting company Rivalry earlier this month. The deal spans for multiple years and is said to be worth six-figures, though exact financial details haven’t been disclosed.
Esports Insider says: The partnership will certainly help expand their presence in a highly competitive esports gambling industry. Partnering with Fnatic, an organisation with decades of industry experience, will give them a great opportunity to get involved with the growing esports industry.