Luminosity Gaming hits jackpot with PartyCasino.Fun partnership

20 October 2019


Enthusiast Gaming, the parent company of Toronto-based organisation Luminosity Gaming, has found a sponsor and partner in online casino destination PartyCasino.Fun.

The deal will see PartyCasino.Fun’s logo emblazoned on Luminosity Gaming’s jerseys and online store.

Luminosity Gaming Party Casino
Image credit: Luminosity Gaming

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The online gaming platform also sponsored the 19+ gaming lounge at Enthusiast Gaming’s EGLX expo in Toronto on October 18-20th.

Enthusiast Gaming will host a series of polls aimed towards a December social media activation with the casino platform “being used as a personal gateway.” Together, the two hope to unlock and link new audiences between the online gambling community and Enthusiast Gaming’s network.

Menashe Kestenbaum, President of Enthusiast Gaming commented on the deal in a release: “The partnership with PartyCasino.Fun is exciting for us and validates the size and scale of our combined media and gaming platform. We used the sales and marketing expertise of our newly formed direct sales team, to create a unique, customized marketing strategy for PartyCasino.Fun to reach their media and sponsorship goals. It is encouraging to see our sales force already delivering value and driving revenue. We look forward to partnering with PartyCasino.Fun, and working closely with their team!”

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PartyCasino.Fun is the “play for fun solution” launched earlier this year as the sister brand to GVC’s PartyCasino body. Though an operator in the betting space, the casino platform does not include the involvement of real money and is crusading towards engaging with gamers and the larger esports community.

Alessandro De Stasio, Head of Marketing of PartyCasino.Fun also discussed the partnership: “We are excited to have the chance to partner up with the largest gaming and esports organization in Canada. We are sure that the combination with our audiences will untap new marketing opportunities whether it comes to reach, events and/or activations.” 

Esports Insider says: Esports and gambling operators have been meshing intensively over the last several years with no stoppage in sight. Betting can often be a sensitive discussion to open up, but the inclusion of legitimate operators and companies helps strengthen what could be a very beneficial arm of the competitive gaming industry.