1. FC Nürnberg scores esports partnership with EMS

German football club 1. FC Nürnberg, which fields a FIFA 20 team, has found an esports partner in engineering and personal services company EMS.

The deal aims to take “esports reporting to a new level,” incorporating regular formats and content utilising EMS’ in-house video studio.

1. FC Nurnberg EMS
Photo credit: 1. FC Nurnberg EMS

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A release states that 1. FC Nürnberg will periodically host match days and training sessions at its new partner’s facilities. EMS will receive value from the partnership through brand presence on 1. FC Nürnberg jerseys as well as social media promotion, player promotion, and “Beat a Pro” events.

Namo Graff, Managing Director of EMS GmbH claims esports is in synchrony with the company’s ambitions: “EMS and eSports – it just fits. Therefore, we are very pleased about the new partnership and the opportunities that result.”

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Sebastian Seifert, Project Manager for FC Nürnberg Esports also commented on the partnership: “With EMS GmbH, we have gained a strong partner who, thanks to [its] know-how, is the perfect support for our brand presence and ideally harmonises with eSports.”

FC Nürnberg – which competes in the Virtual Bundesliga – debuted its EMS-branded jersey on November 14th coinciding with the league’s return.

Esports Insider says: This partnership comes just in time for the Virtual Bundesliga’s next season, hopefully allowing for a sea of content opportunities for the club. Taking something to a new level in esports is a bold statement but we’re open to being surprised.

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