Esports advertising database The Esports Ads has launched with information on over 200 brand activations.
The database was launched by business consultant The Moon, with Nikolay Syusko, Nick Arzhantsev, and Sergey ‘greedz0r’ Shirkhodjaev at the helm.
Syusko discussed the launch in a release: “Esport industry is a great opportunity for endemic & non-endemic brands to build long-term relations with millions of customers. The Esports Ads aims to create a bridge between brands and investors & global exceptional advertising activations in esports. This project will tackle the fear of the new industry for marketing directors and brand managers.
“It will become a blueprint for the creative future in esports. We are planning to expand projects by adding educational features, so esports marketing will become as native for esports as possible. Brands will increase their RIO from marketing while esports’ fans will get new emotional experience.”
The Esports Ads aims to “embrace advertisers, agencies & esports teams creativity.” The project is aimed at both endemic and non-endemic brands – examples of the latter that have already activated in esports include Coca-Cola, DHL and McDonalds.
The next step for The Esports Ads is to expand upon its database and educational potential by adding further brand activations in esports. This content will be “accompanied by industry key players’ lifehacks on esports advertising efficiency & 101 esports advertising guides.”
Esports Insider says: Advertising is a big deal in almost every industry, and activations are key to unlocking the potential of partnerships and sponsorships. There’s potential with The Esports Ads, it’s all down to how it’s tackled and how visible it is to relevant figures.