Esports-dedicated channel ESTV has been announced as the exclusive broadcast media partner of NFL Alumni.
The deal will include co-marketing opportunities for the newly-established partners and will see them co-host an esports event at the Super Bowl.
Eric Yoon, Founder and CEO of ESTV discussed the partnership in a release: “We are excited to announce a partnership featuring one of the biggest names in professional sports organizations to promote the ESTV brand and esports. Our goal with NFLA is to add to the explosive growth of esports by bringing together professional sports figures, who are also gaming enthusiasts, with competitive gaming for fans of both worlds to enjoy.”
ESTV will promote itself across NFL Alumni’s emails, social media profiles, newsletter, and website. Launched in May, the channel “provides round-the-clock coverage of esports athletes and gaming franchises” and is available through Amazon, Samsung, and Roku.
Beasley Reece, CEO of NFL Alumni also commented: “NFLA is excited to launch our esports initiative and team up with ESTV to further our mission of ‘caring for kids’ and ‘caring for our own. Many current and former players are passionate gamers and others have invested in the esports industry. By combining efforts, we can create exciting events and new ways to raise money and awareness for charity while giving kids the exposure and resources that they need to succeed. Together we can partner to make traditional and esports history.”
NFL Alumni is a non-profit organisation that was founded in 1967, acting as an organisation for retired players. It now counts thousands of retired figures from traditional sports among its members.
Esports Insider says: It’s hard to see the natural link between these two entities, so ESTV advertising itself through NFLA feels a tad strange from our perspective, but we’re sure there has been some thought behind this partnership. It seems as if the intentions are solid, however, so bravo!