Ukrainian organisation Natus Vincere has partnered with bookmaker 1xBet and gaming peripheral brand Logitech G.
These deals mark a new era for the organisation, with it just ending a nine-year partnership with HyperX and three-year alliance with GG.Bet.
1xBet has become the title partner of Natus Vincere as part of a one-year deal. The bookmaker will support the organisation across all of its rosters and will produce “powerful marketing activities and campaigns,” though they’re unspecified at the time of writing.
Yevhen Zolotarov, CEO of Natus Vincere discussed the partnership in an announcement: “If I had only recently been told that NAVI would work with 1xBet, one of the largest betting companies in the world, a partner of such an iconic club as FC Barcelona is, I would not believe it. Now it has become a reality and the partnership between Natus Vincere and 1xBet inspires us incredibly. Welcome to #navination!”
Logitech G will act as the exclusive provider of gaming equipment for the organisation, though the length of the deal is unknown. Manufacturing mice, headsets, keyboards, and other gaming equipment, Logitech G will provide its products for the players to to practice and compete with.
Zolotarov also spoke to this particular deal: “We are starting a new decade for our club with a partnership with a leading manufacturer of a gear for gamers – Logitech G. It’s great that the company, which provides us with headsets, keyboards, mice and gaming pads, works with a lot of esports teams and players and listens to their feedback while developing new devices. This is highly encouraging and I’m very optimistic about our partnership.”
Esports Insider says: Replacing long-standing partners with well-known entities is somewhat of a risk, but when you have the likes of Logitech G wanting to work with you then it’s not so bad. Natus Vincere is turning a corner in this new decade with these partnerships and we’re intrigued to see what comes of it.