Activision Blizzard has collaborated with streetwear designer Jeff Staple to outfit Overwatch League teams for the 2020 season.
The re-imagined uniforms will equip each of the 20 franchises with their own home and away kits for the upcoming season, commencing on February 8th.
Staple’s take on the league’s kits were designed with player feedback “for a look and feel that’s unique to both traditional sports and esports,” featuring premium fabrics and side gussets to increase comfort and wearability in the arena. The kit features a short-sleeve jersey, long-sleeve jersey, jacket, compression sleeve, hat, and a beanie for each franchise team in the league.
Daniel Cherry, CMO at Activision Blizzard spoke on the Overwatch League’s latest collaboration: “This first-of-its-kind collaboration is a great reflection of esports’ evolution into a true lifestyle. This is not just a win for the Overwatch League and our fans, but for esports as an industry. We’re incredibly excited to be working with our friend and streetwear legend Jeff Staple on these team kits. Our players’ close partnership with Jeff can be seen and felt in the considered design elements included in the apparel. We cannot wait to see this gear worn on the streets of each of our Overwatch League team cities this season.”
Staple touched on his design philosophy in a release: “I have been observing esports for years and am a huge fan of what Overwatch League has been able to accomplish, so when they asked me to design their new kits, I was stoked. It was a once-in-a-lifetime opportunity to bring the best of the esports and streetwear worlds together to create something totally unique & ground-breaking. The kits are not only specifically engineered to perform to players’ specifications, but they’re also designed to look great outside the arena.”
The Jeff Staple collaborative kits will be made available to the public for pre-order on January 28th.
Esports Insider says: The Overwatch League has seen an unignorable and alarming amount of broadcast talent departures in the last month. Outside-the-box collaborations such as this with Jeff Staple will be critical in sustaining excitement about the league and its upcoming third season.