This week in esports: Kappa, Bud Light, Halo, Call of Duty League

03 January 2020


As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Kappa and Bud Light expand their efforts, Call of Duty League change its format, and Halo receive a PC tournament.

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RNG’s Dota 2 team dress to impress with Kappa partnership

Kappa Royal Never Give Up RNG
Image credit: Royal Never Give Up

Chinese organisation Royal Never Give Up (RNG) announced a Dota 2-specific partnership with sportswear brand Kappa.

Kappa has become the title sponsor of the organisation’s Dota 2 team, meaning it will now be named ‘Kappa.RNG DOTA2.’ It will provide custom jerseys for the team, taking over from previous apparel partner Li-Ning.

Read the full article here.

Magic Gaming enters multi-year partnership with Bud Light

Magic Gaming Bud Light
Image credit: Magic Gaming

NBA 2K League team Magic Gaming entered a multi-year partnership with Anheuser-Busch brand Bud Light.

The partnership includes the fan-centric Bud Light 2K Tournament Series and a co-branded streaming series named ‘The 6 Pack.’ Bud Light is also partnered with the NBA 2K League itself.

Read the full article here.

Call of Duty League switches to tournament-based format

Call of Duty League Format Change
Image credit: Call of Duty League

Activision Blizzard announced a major alteration to the format of the Call of Duty League before its inaugural season gets under way.

The franchised league will have a tournament-based format starting with its second week, which will be hosted in London, UK. This change is significant for a number of reasons, but especially because it came just a month before the league is set to debut.

Read the full article here.

DreamHack Halo Series announced for Anaheim

DreamHack Halo Series
Image credit: DreamHack

Event organiser DreamHack revealed its plans to include a Halo: Reach tournament at its Anaheim festival in 2020.

In partnership with the Halo Championship Series (HCS), DreamHack will host the open-bracket DreamHack Halo Series with $50,000 (£38,635) in prize winnings allotted for its top finishers. It’ll be the first official Halo event to ever be played on PC.

Read the full article here.

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