Overwatch League franchise Philadelphia Fusion has extended its sponsorship deal with network connectivity solutions company CommScope.
The Comcast Spectacor-owned Philadelphia Fusion began the deal in January 2019 with telecommunications equipment manufacturing company ARRIS, which is now owned by CommScope.
CommScope completed its acquisition of ARRIS last April for $7.4 billion (£5.7 billion). The company will sponsor Philadelphia Fusion during the 2020 season and have its branding on the team’s jerseys in place of the ARRIS logo seen last season.
Danah Ditzig, VP of Corporate Communications and Brand Marketing for CommScope, commented in a blog post: “This partnership really excites me. There are millions of esports fans around the world and in nearly everyone’s homes… I can’t think of a better fit to show how networks empower experiences, connect people all over the world, and demand peak performance from the connectivity inside our homes, universities and stadiums.”
Philadelphia Fusion will host its own first homestand of the season this coming weekend at The Met in Philadelphia, with all three 2020 team homestand weekends to be produced by Nerd Street Gamers. Also this week, the franchise announced a five-year partnership with the Rothman Orthopaedic Institute, which will sponsor both the team and its upcoming Fusion Arena, as well as have its physicians monitor the Fusion players.
Esports Insider says: It’s good to see a new parent company continue an esports partnership after acquiring a company. That shows that CommScope sees real value in the alliance, and as Ditzig commented, there’s natural technological synergy here.