American gambling corporation Scientific Games has entered a deal with Danish esports data provider GameScorekeeper.
The partnership will see Scientific Games be provided with GameScorekeeper’s automated esports data for use in its products.
Historical and live match data from Counter-Strike: Global Offensive, League of Legends, and Dota 2 will be used by Scientific Games to create concepts such as esports leaderboards.
Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, explained the partnership in a release: “Esports are growing in popularity by the day. We’re thrilled to partner with GameScorekeeper to provide our partners with reliable live match data for the esports that players and spectators love. In esports, data is king, and both the players and audience require a streamlined feed of information in realtime. Partnering with GameScorekeeper, we’ll be able to provide that world class experience.”
Felix Klastrup, CEO and Founder of GameScorekeeper, also commented on the deal: “We are happy that there continues to be a high demand for our offer of accurate esports data and that we can now count a highly respected operator such as Scientific Games among our clients. In a booming market like esports betting, it’s all about gaining a first-mover advantage and companies who invest in quality data gain exactly such an advantage.”
GameScorekeeper established a partnership with bookmaker Pinnacle in early 2019 to provide it with esports data, much like the deal it has just entered with Scientific Games.
Esports Insider says: Gambling is becoming a big part of esports and it’s said to be seeing growth on multiple platforms. This partnership to provide users with accurate and up-to-date information should improve the experience and add features many who know the scene will value.