North American organisation Rogue has entered a deal with Kia Motors surrounding its European League of Legends team.
The one-year partnership will see the LEC side use Kia’s vehicles to travel.
Rogue will utilise celebrities that have invested in its parent company, ReKTGlobal, to produce video content for the partnership. The likes of Imagine Dragons, Steve Aoki, and Nicky Romero were mentioned in a release.
Anna Baumann, Managing Director of Rogue Sports Europe, spoke on the partnership in a release: “Thanks to the brilliant work of our parent company ReKTGlobal, we at Rogue couldn’t be more excited about our partnership with Kia. Kia with its history of supporting competitive League of Legends at the highest level as sponsor of the LEC is a fantastic fit for our brand. We look forward to presenting uniquely creative content for Kia utilizing what our brand stands for: connecting music icons with League of Legends superstars.”
Kia Motors is no stranger to the European League of Legends scene, having partnered with Riot Games’ LEC in 2019 as its first move in esports. Earlier this year, the automobile manufacturer renewed the deal for the 2020 season.
More recently, South American organisation Thunder Predator announced a partnership with the company. Perhaps best known for its Dota 2 team, the organisation has also fielded rosters in League of Legends and Counter-Strike: Global Offensive.
Esports Insider says: After Kia’s partnership with Thunder Predator, we had it in the back of our minds that it could be going for a regional approach when it comes to esports. Nonetheless, getting involved with another prominent name in European League of Legends makes quite a bit of sense.