Dutch creative agency Triple has established a strategic partnership with simulation racing team Team Redline.
The partnership is said to focus on the further development of the team, which is said to have been involved in esports for the past two decades.
Competing across a wide range of sim racing titles, Team Redline fields a roster of prominent sim racers alongside current Formula One driver Max Verstappen, who joined the team in 2015.
Corné Dubelaar, Esports Business Developer at Triple, commented in a release: ‘’This is a great new challenge for us. Team Redline is the most prominent sim-racing team in the world. Sim-racing is getting more and more popular and approaches an interesting target audience.
“It is different from the stereotypical esports fan. In recent years, we have pioneered with the founding of Team Gullit and Esports Club. The knowledge we have gained will form the basis for the strategy that we will develop in collaboration with Team Redline.’’
Triple is the fifth partner of the sim racing team, joining Sim Lab, F33L, Joel Real Timing, and sim racing hardware manufacturer Fanatec.
Azte Kerkhof, Co-founder of Team Redline, added: ‘’We are very excited to start working with Triple. We got to know them through the Real Racers Never Quit initiative, where they helped us with design and operation. I am convinced that we can take this organization to the next level, where great performances go hand in hand with new opportunities, for both the team and the racers.’’
Esports Insider says: Having assisted with the growth of FIFA team Team Gullit, Triple is no stranger to the esports industry. It will be interesting to see how it helps an established brand like Team Redline grow further as the sim racing explosion shows no signs of slowing down.