Esports betting platform Luckbox has announced a partnership with online payment company Paysafe’s marketing technology Income Access to launch an affiliate programme.
The partnership will power the Isle of Man-based operator’s affiliate programme by way of Income Access’ affiliate marketing solution and iGaming network.
Moreover, the programme will enable marketing partners to strengthen ‘acquisition and retention efforts’ with multi-channel tracking, reporting solutions, and user-friendly CRM and communications tools.
Income Access Network will provide Luckbox with access to new advertising partners and content marketing support. The operator will additionally offer commission packages for individuals who contribute towards the affiliate programme’s growth.
Luckbox CEO Quentin Martin commented on the partnership in a release: “The past few months, in particular, have seen us honing our product, not least with the addition of more games, betting markets and attractive user acquisition and retention mechanisms, such as free bets.
“We focused on working with high-quality affiliate partners, which proved to be successful for our brand, and onboarding a trusted affiliate platform like Income Access accelerates our plans to scale our operations, and we look forward to a successful partnership.”
Luckbox, founded in 2016, has become a popular destination for esports bettors over the past several years. Currently, the platform is said to support 13 different esports including Counter-Strike: Global Offensive, Dota 2, League of Legends, and FIFA with both pre-match and in-play betting. The company announced its intention to go public on the TSX Venture Exchange under the reserved ticker ‘LUCK’ in May and closed its financing round two months later with $5m CAD (~£2.88m).
Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, added: “Through this partnership, esports affiliates can soon expect to promote Luckbox, a brand making noticeable headway in the gaming industry. By integrating with both our affiliate software and influential network, Luckbox will further reach the global esports community while growing its affiliate programme.”
Esports Insider says: Affiliates help drive site traffic to operators in a deeply competitive market. With Income Access, Luckbox will be able to continue to differentiate itself and offer stronger incentives for affiliates – it’s a win, win.