Konami Digital Entertainment B.V. has announced that top-tier Italian football club SS Lazio is the latest team to join their partner club programme for its eFootball PES franchise.
As an “Official Partner of the Team”, the franchise will be one of the few real-time football simulation games to feature the fully-licensed, authentic recreation of SS Lazio.
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KONAMI will receive extensive rights to the team name and crest, team kits, select club legends, and a wide array of marketing opportunities.
Naoki Morita, President at Konami Digital Entertainment B.V. commented: “Through our new partnership with SS Lazio, it is our strong belief that we can reach an even broader range of football fans and gamers in Italy and beyond. We’re looking forward to a long and succesful partnership.”
KONAMI’s latest partnership announcement for the eFootball PES franchise follows previous Italian deals including the Italian Football Federation, allowing them to use the leagues in-game.
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To celebrate the partnership, PES 2021 console and mobile players will receive Lazio club legends, Paul Gascoigne and José Marcelo Salas Melinao as a log-in bonus.
Dr. Claudio Lotito, President of Società Sportiva Lazio added: “I welcome the entry of the KONAMI brand into the SS Lazio Family with great pleasure.
“The spirit with which KONAMI has worked in these difficult months to create a collaboration that will be winning is beautiful. We will be happy to work with KONAMI to promote activities aimed at developing and increasing the awareness of the Lazio brand as soon as the pandemic allows it.”
Esports Insider Says: KONAMI will be happy to add SS Lazio to its growing list of partners, as it looks to compete with FIFA as the number one football simulation game on the market. For SS Lazio, this adds more streams of revenue and also gives fans the opportunity to interact more with the club and the club’s history.